Alexa internet incorporated founded in 1996 based in California provides websites and companies with data and analytics all collected from alexa toolbar.
Alexa acquired by Amazon in 1999 collects data on browsing behaviour and transfer them to the alexa database where it's is stored and processed , then give company web traffic as by product.
Alexa ranking offers Global Rank, Local Country Rank, Also Provides Bounce Rate, Daily Time On Site And Also Daily Page View Per Visitor
Global Rank: This is an estimated popularity of your website traffic against other websites in the world this rank is usually based on the daily unique visitors, Daily time on pages, total outbound links and how your traffic is constant.
A lower ranking means your site is in the world a good example of this is google (though don't try to compare yours with this ) ,it's ranked 1 in the world meaning the top website. Alexa only provides data for 30 million websites, if your website rank is above 15m that means it's losted out of the world
Local Country Rank: This located under the global ranking, new websites with little or low traffic will see this blank but if you are receiving lots of traffic then congrats alexa would analyze all your data and brings out the country where you have the highest number of
Your targeted country can also be chose by verifying your website on alexa through signing up .
Bounce Rate: Alexa record this based on how long visitors view your pages , it's recorded in percentage, a lower bounce rate below 30% is excellent, a bounce rate at 50-70% is good but bounce rate above 80% is bad
Google also take note of this to serve their customers right, if google ranked one of your pages the first and the first 20 visitors only viewed the page for 5 seconds and bounced back that's a high bounce rate which might hurt your page ranking.
Daily Time On Site: This is the calculated amount of time a visitor spent on your site, high number of this means visitors find your pages informative and engaging .
What Site Links To Your Pages
The total amount of backlinks you get determine your visibility in search engines which means you need lots of dofollow outbound links to ranks
Alexa quickly wrap up this as long as search bots crawl where your link was pasted
Green, Red Box Beside Alexa What It Means
Alexa is all known to updates websites after 3 months collecting all the dues and datas then analyze it to the uplisted information,
The red and the green box cannot be detected in your 2 and half month website even after engaging lots of traffic
This two colours simply means the statistics change in your website preformance from the last three months,
If the box shows red colour it means your ranking are gotten worse but if you find it to be green it means your ranking has improved.
This literally means if you see a green box beside alexa global rank with text 500,000 that means your ranking has dropped by 500k
And if you go for a red box it Means with 500k that means your global rank has been increased
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